Its position is almost too convenient: from Sadr the long axis of the Swan runs from Deneb toward Albireo while the crossbar extends to either side. The star therefore works as a naked-eye piece of geometry before it becomes an astrophysical object.
Sadr is itself a luminous supergiant, but the surrounding region is equally important. The line of sight passes through a complex part of the Milky Way filled with stars and interstellar material. Photographs reveal extensive nebulosity around the area, although much of that faint emission is difficult to see visually.
This makes Sadr a useful boundary between two kinds of observing. The star is obvious; the surrounding structures are not. Begin with the bright landmark and let it orient the eye toward a much larger Galactic landscape.
Sources: standard stellar references for Gamma Cygni and wide-field surveys of the Cygnus region.